The second shot was inspired by Eric Weight's use of flash in his recent fairy photos. The composition leaves plenty of space for text. (I have a cunning plan to use it in an article somewhere!)
This third photo used two off camera flashes and umbrellas. The white background is much harder to work with for someone like me who is unused to working like this.
While this kind of stuff is quite interesting to do, I don't think I'm temperamentally suited to the attention to detail that is required. Things like ensuring the surface the lures rest on are clean and free from dust and marks. And I can never be bothered making a note of what lighting set up I used. I think there might have been a sheet of white paper used as a reflector in one of the above photos...